Biography
Dr Bruno Roque Cignacco (PhD) is a TEDx speaker, researcher, and business consultant. For over 30 years, he has advised and trained hundreds of companies on international marketing and other business topics. He is a university professor at several institutions in UK. He is a Senior Fellow of the Higher Education Academy (HEA - UK). His new book is titled "The Art of Compassionate Business" (2nd Edition, Routledge).
Why I support the Compassion Coalition
I think that organisation can be both profitable and human-oriented. Companies should be focused on quantitative aspects of business (e.g., profits, market share, etc.) and qualitative aspects (e.g., compassion, support, care, gratitude, etc.)
