Could your idea spark social change?

Rethinking Entrepreneurship

with Dr Lee Wainwright, Dr Robert Crammond and Milja Franck

Business schools and investment programs around the world are key to unlocking transformative social change. Why? Because what they choose to nurture has a huge impact on society. Right now, most of the focus is on helping individuals take their business idea and turn it into profit. But what if instead they empowered those people and organizations that want to help society? What if there were programs aimed at nurturing enterprises that move hearts and minds rather than emptying pockets? Join three experts as they explore why we need to fundamentally rethink the role of entrepreneurship and how it can be used as a force for good.

Dr Lee Wainwright

Dr Robert Crammond

Milja Franck

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Dr Robert James Crammond is an Associate Professor of Enterprise at the University of the West of Scotland (UWS) and Visiting Professor of Entrepreneurship at CBS International Business School, Germany. He is an internationally-published researcher, author, enterprise educator, consultant, editor and speaker. Co-Director of UWS’ Transformative Enterprise Research Group, Crammond authored Advancing Entrepreneurship Education in Universities: Concepts and Practices for Teaching and Support in 2020 and Entrepreneurship and Universities: Pedagogical Perspectives and Philosophies in 2023 (both with Palgrave Macmillan). In 2024, he released a co-edited title, Entrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts, with Routledge.

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Dr. Lee Wainwright is a Lecturer and Researcher at the University of Leeds Business School, specializing in entrepreneurship within marginalized and constrained contexts. His Restorative Entrepreneuring theory, published in Journal of Business Venturing Insights, explores how entrepreneurship can serve as a transformative tool for at-risk groups like ex-offenders, refugees and people who are homeless, providing pathways to social integration and agency. His current research focuses on the intersection of social class and entrepreneurship, investigating how systemic barriers and institutional frameworks shape entrepreneurial behaviours for those facing social and economic disadvantages.

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Milja Franck is a physicist turned strategy consultant and AI product leader, focused on transforming economic ecosystems to create more value and meaning for all. Milja is also Chair of the GCC Economy Working Group.

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